Acronyms Used in Online Marketing Sorted by Topic

General Marketing Terms

• ABM (Account-Based Marketing) – A strategy that focuses marketing efforts on specific high-value accounts rather than the broader market.
• B2B (Business to Business) – Transactions or marketing conducted between one business and another.
• B2C (Business to Consumer) – Transactions or marketing conducted directly between a business and consumers.
• BR (Bounce Rate) – The percentage of visitors who navigate away from the site after viewing only one page.
• CAC (Customer Acquisition Cost) – The cost associated with acquiring a new customer, including marketing and sales expenses.
• CLV (Customer Lifetime Value) – The total revenue a business can reasonably expect from a single customer account throughout the business relationship.
• CLTV (Customer Lifetime Value) – The total worth to a business of a customer over the whole period of their relationship.
• CTA (Call to Action) – A prompt on a website that tells the user to take some specified action.
• CTR (Click-Through Rate) – The ratio of users who click on a link to the number of total users who view a page, email, or advertisement.
• CRO (Conversion Rate Optimization) – The process of increasing the percentage of website visitors who take a desired action, such as making a purchase.
• KPI (Key Performance Indicator) – A measurable value that demonstrates how effectively a company is achieving key business objectives.
• LTV (Lifetime Value) – The predicted net profit attributed to the entire future relationship with a customer.
• MOFU (Middle of Funnel) – The stage in the sales funnel where leads have been qualified and are being nurtured.
• N/A (Not Applicable) – Used to indicate when a metric or data point is not available or not relevant.
• NPS (Net Promoter Score) – A metric used to gauge the loyalty of a firm’s customer relationships.
• POS (Point of Sale) – The time and place where a retail transaction is completed.
• ROI (Return on Investment) – A measure of the profitability of an investment, calculated as the net profit divided by the cost of the investment.
• ROAS (Return on Ad Spend) – A metric that measures the revenue generated for every dollar spent on advertising.
• SOV (Share of Voice) – A measure of the market your brand owns compared to competitors.
• USP (Unique Selling Proposition) – The factor that differentiates a product from its competitors.

Digital Marketing Channels

• SEO (Search Engine Optimization) – The practice of optimizing content to rank higher in search engine results pages.
• SEM (Search Engine Marketing) – A broader term that encompasses SEO and paid advertising on search engines.
• SMM (Social Media Marketing) – The use of social media platforms to promote a product or service.
• VSEO (Video Search Engine Optimization) – The practice of optimizing video content for search engines to increase visibility.
• WOMM (Word of Mouth Marketing) – An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product, or service.

Advertising and Pricing Models

• PPC (Pay-Per-Click) – An advertising model where advertisers pay a fee each time one of their ads is clicked.
• CPC (Cost Per Click) – The actual price paid by an advertiser for each click in a PPC campaign.
• CPM (Cost Per Thousand Impressions) – The cost of 1,000 ad impressions.
• CPA (Cost Per Action) – A pricing model where advertisers pay for a specific action taken by a user, such as a purchase or sign-up.
• CPL (Cost Per Lead) – A pricing model where advertisers pay for each lead generated.
• CPV (Cost Per View) – A pricing model where advertisers pay for each view of their video ad.
• CPI (Cost Per Install) – A pricing model where advertisers pay for each installation of their app.
• PPL (Pay Per Lead) – A type of affiliate marketing where the affiliate is paid for every lead generated.
• PPS (Pay Per Sale) – A type of affiliate marketing where the affiliate is paid a percentage of each sale they generate. 10. RTB (Real-Time Bidding) – The process by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction.

Analytics and Tools

• A/B Testing (Split Testing) – A method of comparing two versions of a webpage or app against each other to determine which one performs better.
• CRM (Customer Relationship Management) – A system for managing a company’s interactions with current and potential customers.
• DMP (Data Management Platform) – A platform used to collect, analyze, and activate customer data from various sources.
• DSP (Demand-Side Platform) – A system that allows buyers of digital advertising inventory to manage multiple ad exchanges and data exchange accounts.
• GA (Google Analytics) – A free web analytics service offered by Google that tracks and reports website traffic.
• RLSA (Remarketing Lists for Search Ads) – A feature that allows advertisers to customize their search ads campaign for people who have previously visited their site.

Technology and Development

• API (Application Programming Interface) – A set of rules that allow different software entities to communicate with each other.
• CMS (Content Management System) – Software that helps users create, manage, and modify content on a website without needing specialized technical knowledge.
• IDFA (Identifier for Advertisers) – A unique identifier assigned to a mobile device used by advertisers to track user interactions with ads.
• IVR (Interactive Voice Response) – A technology that allows humans to interact with a computer-operated phone system through voice and DTMF tones.
• OTT (Over-The-Top) – Streaming media service offered directly to viewers via the internet.
• PWA (Progressive Web App) – A type of application software delivered through the web, built using common web technologies including HTML, CSS, and JavaScript.
• SaaS (Software as a Service) – A software distribution model in which applications are hosted by a service provider and made available to customers over the internet.
• SSP (Supply-Side Platform) – A technology platform that enables web publishers and digital out-of-home media owners to manage their advertising space inventory, fill it with ads, and receive revenue.
• TLD (Top-Level Domain) – The last segment of the domain name; the part that follows immediately after the “dot” symbol.
• XML (Extensible Markup Language) – A markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.

Content and Engagement

• DM (Direct Message) – A private communication sent on social media platforms.
• ESP (Email Service Provider) – A company that offers email marketing or bulk email services.
• IM (Influencer Marketing) – A form of marketing in which the focus is placed on influential people rather than the target market as a whole.
• KOL (Key Opinion Leader) – Individuals who have influence over potential buyers, similar to influencers but often used in B2B contexts.
• PLR (Private Label Rights) – A license where the author sells most or all of the intellectual property rights to their work.
• RSS (Really Simple Syndication) – A web feed that allows users and applications to access updates to websites in a standardized, computer-readable format.
• UGC (User-Generated Content) – Content created by users rather than brands, often used in marketing to build trust and authenticity.

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